Comelec rules now also cover online campaigning - 9News

Comelec rules now also cover online campaigning

It's not only the voting itself that has done digital. Even the campaigning, as candidates have come to realize, cannot afford to ignore digital media.

That's why the Commission on Elections (Comelec) rules and regulations for campaign materials now include online ads and social media.

According to Comelec Chairman Sixto Brillantes, social media sites, such as Twitter and Facebook, and blogs and microblogs will be monitored throughout the campaign period - February 12 to May 11 for the national polls and March 30 to May 11 for the local polls.

As usual, the old restrictions apply: Campaigning is prohibited on Maundy Thursday and Good Friday, which this year falls on March 28 and 29, as well as on the eve of election day and election day itself, May 12 and 13, respectively.

Brillantes said tweets or blogs of private citizens expressing their preferred candidates or sharing of campaign ads of their preferred candidates in their Facebook sites are acceptable.

The Comelec chairman did warn that, if candidates use their personal social media sites to campaign, these will be charged against the allotment of campaign ads.

Those promoting politicians through social media sites like Facebook or Twitter will not be held liable for illegal campaigning because this is considered part of their freedom of expression, Brillantes said.

Comelec Resolution 9615 - the implementing rules of the Fair Election Act - contains rules on the specific size limitations on online ads - such as pop-ups and ad buttons.

These online ads - whether purchased or given for free to a candidate - should not be published more than three times a week per website.

Following are the size limitations for online ads.

For rectangles and pop-ups:

NameWidth in pixelsHeight in pixels Aspect Ratio
Square Pop-up 250 250 1
Vertical Rectangle240 4001.67
Large Rectangle 336280 1.2
Rectangle 180 150 1.2
3:1 Rectangle 300 100 3

Banners and buttons:

Name Width in pixelsHeight in pixels Aspect Ratio
Full Banner468607.8
Half Banner 234 60 3.9
Button 1120901.33
Button 2 120 60 2
Vertical Banner 120 240 2
Square Button1251251


NameWidth in pixelsHeight in pixels Aspect Ratio
Wide Skyscraper 1606003.75
Skyscraper 120 600 5
Half-Page Ad600 2

Meanwhile, traditional campaign materials such as pamphlets, leaflets, stickers, and the like should not exceed 8-1/2 inches by 14 inches, while posters, regardless of material, should not exceed 2 feet by 3 feet.

Vehicles used for motorcades are acceptable - with or without sound systems, speakers, and lights.

Paid advertisements in print and broadcast will also be allowed, with the following restrictions:

·       National candidates are allowed a total of 120 minutes worth of TV ads and 180 minutes for radio ads

·       Local candidates will be allotted a total of 60 minutes of TV ads and 90 minutes of radio ads.

Tandem ads - that is, those that include more than one candidate - will be charged to all candidates who appear in them.

TV guesting on news programs and the like will not be considered political ad time.

Printed or published election materials should not exceed one-fourth of a page for broadsheets and half a page for tabloids.

All election materials should stipulate who paid for the political ad or if the ad is free.

If the ad is paid for, the following phrase should be legible or audible “political advertisement paid for,”  followed by the true and correct name and address of the candidate or party for whose benefit the election propaganda was printed or aired.

If the ad is donated, it should have clearly legible the phrase “printed free of charge” or clearly audible the phrase “airtime for this broadcast was provided free of charge by,” followed by the true and correct name and address by the one who paid for the ad.

Posting of all campaign materials other than in common posting areas is strictly prohibited.

The use of electronic announcement boards such as LED display boards along highways and streets and LCD TV displays on walls of public buildings is also prohibited.

Brillantes warned candidates to abide by the rules and regulations or risk being charged with an election offense or even disqualification.

Recent Stories

9News Weather Center
Metro Manila, Philippines


Temperature: °

Your View

Do you think the Maguindanao clash will derail the peace process?

View results